PUBLICATIONS
Books
Dr. Erich Joachimsthaler is the author of several influential and widely recognized books and articles in the field of brand strategy, platform innovation, and business growth. These works have become essential reading for leaders, strategists, and marketers around the world.
The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
A Definitive Guide to Building Brands in the Platform Economy
Recognized as a groundbreaking contribution to modern brand strategy, this book introduces the concept of the Interaction Field—a model for creating shared value through dynamic engagement and collaboration across ecosystems. It's a must-read for navigating the future of brand building in a hyperconnected world.
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
A Strategic Playbook for Unlocking Growth through Customer-Centric Innovation
Winner of the AMA-Berry Best Marketing Book of the Year in 2008, praised for its practical insights and visionary thinking, this book uncovers how businesses can identify hidden market opportunities and create breakthrough solutions. It’s a strategic guide for discovering unmet needs and turning them into scalable, brand-defining innovation.
Brand Leadership: Building Assets in an Information Economy (co-authored with David A. Aaker)
A Seminal Work that Redefined Modern Brand Strategy
Recognized by BrandWeek as "The Dean of the Brand-Equity Movement", this book described the emerging new leadership paradigm of building strong brands. A cornerstone of contemporary brand management, this widely cited book has shaped how companies around the world build and lead strong brands. With a focus on brand architecture, identity, and global strategy, it remains a foundational text for brand leaders and marketing professionals.
PUBLICATIONS
Book Chapters
Branding and Digital Business Models
(co-authored with Anne Olderog)
Marketing Handbook, July 2022
Hidden in Plain Sight
How to Create Your Company's Next Big Growth Strategy 10 Years Later
Marketing Wisdom, 2019
PUBLICATIONS
Brand Strategy, Technology, Innovation and Marketing
The Vivaldi AI Report
The Vivaldi AI Model redefines how brands grow in the age of intelligent technologies by moving beyond traditional, siloed approaches. It integrates advanced AI capabilities with Vivaldi’s strategic frameworks to help companies identify new sources of value, deepen customer relationships, and build dynamic, adaptive brand systems. By combining human insight with machine intelligence, the model empowers organizations to create shared value across ecosystems, driving business performance and long-term brand relevance in a rapidly evolving digital world.
