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Dr. Erich Joachimsthaler

Erich Joachimsthaler Headshot.JPG

CONSULTING

Dr. Erich Joachimsthaler is a visionary entrepreneur and the founder of several startups, including three consulting firms. He is currently the CEO of Vivaldi, where he has spent over two decades driving the company’s thought leadership and developing breakthrough methodologies in brand strategy, demand-first innovation and growth, digital transformation, and most recently, artificial intelligence.

 

His current work explores how AI is redefining the rules of competition—enabling new forms of value creation, reshaping customer experiences, and transforming business models. At Vivaldi, he is leading efforts to help companies build AI-native strategies, integrating advanced technologies into brand, growth, and platform innovation.

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Previous engagements include:

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  • Led a multi-year engagement to establish a modern marketing organization, encompassing business strategy, brand strategy, and portfolio management.
     

  • Conducted executive workshops focused on competitive strategy, organizational culture, and brand evolution.
     

  • Co-led the launch of a disruptive digital platform, supported by quantitative research and a compelling business case.
     

  • Helped rationalize a fragmented brand portfolio, transitioning from a house of brands to a branded house structure.
     

  • Developed a growth strategy and brand positioning using Vivaldi’s proven brand development and market segmentation frameworks.
     

  • Built innovation capabilities using Vivaldi’s DIG (Demand-first Innovation and Growth) methodology, including strategy, process, and culture.
     

  • Designed a digital platform business and created a mathematical model to predict adoption by new customer segments.
     

  • Advised on brand strategy, communications, and new market expansion.
     

  • Led a strategic repositioning and rebranding effort, including purpose articulation, segmentation, merchandising, and integrated marketing.
     

  • Advised companies on building AI-powered ecosystems and leveraging generative AI to unlock brand differentiation, enhance customer interactions, and accelerate innovation cycles.
     

To learn more, visit the Vivaldi website.

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