© 2017 Erich Joachimsthaler. All Rights Reserved

  • Mail-Icon-White-on-Black2-01
  • Follow @ejoachimsthaler
  • Connect @erichjoachimsthaler

SPEAKING 

 

Dr. Joachimsthaler regularly conducts conferences, speeches and facilitates executive-level workshops inside companies in Europe, Asia and the U.S. In addition, his powerful, inspiring and highly engaging style has made him one of the most sought-after keynote speakers for industry conferences. 

 

Currently, he speaks on the following topic areas:
 
•    The New World of Building Strong Brands​

•    Brand Architecture as a Growth Strategy

•    Driving New Growth by Identifying and Exploiting New Innovation Opportunities.

•    The Power of Social Currency in New Business Models

•    Digital Innovation, Digital Disruption and Digital Transformation

•    Platforms versus Pipelines: New Ways of Creating Massive New Customer Value

•    Competing for the Future in an Age of Digital Darwinism

•    Customer Centricity and Building Digital Ecosystems

PAST SPEECHES

Technology and the Impact on Business and Supplier Diversity

The National Minority Business Program Managers’ Seminar is hosted annually by NMSDC to provide supplier diversity professionals from national corporate member companies the opportunity to gather and discuss the latest trends, challenges and best practices in minority supplier development.

World Web Forum

Once a year, over a thousand executives and entrepreneurs come together in Zurich to discuss the challenges of managing the digital revolution from the perspective of startups and established companies.

 

Dr. Joachimsthaler gave the opening keynote speech during the third annual World Web Forum talking about the digital Darwinism and the role of consumer adoption of new technologies.

Disrupt or Be Disrupted: Evolving from Pipeline to Platform, ISBM Jam Session

On February 28th, executives from leading B2B enterprises gathered at SAP’s headquarters outside Philadelphia for a Jam Session with ISBM. The theme of the conference was certainly cautionary, if not foreboding: “Disrupt or Be Disrupted.” But there were plenty of hopeful insights to glean from the day’s workshop, especially in the keynote address from Vivaldi’s own founder and CEO Dr. Erich Joachimsthaler. 

(Presentation)

Love is Not Enough: How to Build Brands and Connect with Consumers through Social Currency, TEDx London Business School

Dr. Erich Joachimsthaler’s speech entitled, “Love is not enough: How to build brands and connect with consumers through Social Currency,” featured case studies and best practices for successfully leveraging social currency to build valuable brands. Vivaldi Partners Group had pioneered the concept of Social Currency, defining as the degree to which customers share a brand or information about a brand with others. The presentation will feature case studies from major brands including Burberry, BMW and Nike. (Video)

The UBER Effect: How to Compete in the New Business Order, Brand Week Istanbul

Dr. Erich Joachimsthaler outlined how to compete in our new world of disruption and how to stay ahead of what he calls the “Uber effect.” It is not just technology that matters. What matters is how consumers have adopted technology, and the pace with which they have adopted technology. It has created a new consumer—the empowered consumer and always-on consumer.

 

He presented how marketers can succeed in this environment and how to approach innovation, build strong brands and connect with customers in meaningful ways.  (Video)

 

 

IAA Leadership Conference: Africa Rising, The New Consumer Generation

Dr. Erich Joachimsthaler addressed the audience of over 800 delegates at an IAA Leadership Conference in Accra, Ghana on building strong brands through creating connection, interaction and collaboration with consumers and customers in multiple worlds of Africa. (Website)

Digital Darwinism Summit: The Real Disruptors? Your Customer

Every year during the course of three years, Dr. Joachimsthaler provided the keynote addresses to the Digital Darwinism Summit which explored the impact of customers on digital transformation across twelve major industries and categories. (Video)

Dmexco: Building Strong Brands

Dr. Joachimsthaler led a session on Building Strong Brands in the digital world with the participation of leaders from major consumer goods brands, and major media agencies.

Philippine Marketing Association: Roar of the Tiger

With the Philippines being declared by entities such as the World Bank as "the next Asian tiger economy," it is only fitting to ask: will you eat like a tiger or be eaten by it? That is the main question that the 2013 PMA National Marketing Conference with the theme "Roar of the Tiger" looks to answer. (Website)

Please reload