Dr. Erich Joachimsthaler is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations.
An award-winning author of several books and over 100 articles, Dr. Erich Joachimsthaler is a strategy, innovation and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the CEO of Vivaldi, and a visiting professor and lecturer at prestigious universities around the world.
Dr. Joachimsthaler's particular focus is on developing new marketing strategies applied to industries facing disruptive transformation from rapidly changing customer expectations. He has worked with hundreds of companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age.
As one of the most sought-after keynote speakers for industry conferences and company meetings in Europe, Asia, and the U.S, Dr. Joachimsthaler's powerful, inspiring, and highly engaging style has earned him invitations to speak at major events like the Forrester Consumer Marketing Conference NYC by Google in 2017; TEDx at London Business School; IAA Leadership Conferences in Ghana, Cannes, Moscow and London; Brand Week Istanbul 2016; Philippines Global Marketing Conference; the Swiss Leadership Forum 2016; and ISBM Big Thinker Conference 2017. Dr. Joachimsthaler conducts his conferences, speeches, and workshops in English, German, and Spanish.
An internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, he is being quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and ForbesTV.com.
Dr. Joachimsthaler has received many awards and distinctions for his work, writing, and research. Most recently, Dr. Joachimsthaler was named a Top 50 CDO Influencer in a 2017 ranking of global superstars from the fields of digital transformation and the adoption of data-driven culture. Late this year he will be inducted as an ISBM Fellow, which recognizes Dr. Joachimsthaler as a senior scholar/ thought leader, having made significant contributions to the advancement of the theory and practice of B2B marketing. Only 27 academics and scholars worldwide have been awarded this distinction.
BOOKS AND BOOK CHAPTERS
Throughout his career, Dr. Joachimsthaler has published over 100 articles in highly respected academic journals and authored best-selling, award-winning books in the field of brand strategy and marketing. Together with David A. Aaker, he wrote some of the most seminal articles on brand architecture and strategy in the Harvard Business Review and the California Management Review.
Brand Leadership: Building Assets In an Information Economy
Together with David Aaker, the book Brand Leadership was first published by The Free Press in 2000 and republished in 2009 by Pocket Books London. Describing the new leadership paradigm of building strong brands, it has since been translated into 14 languages for audiences around the world.
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
The book, "Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy" explains the broadening strategic role of marketing in building growth businesses by spotting these opportunities that are hidden in plain sight. It was published by the Harvard Business School Press in 2007 has been translated into 10 languages and has won the AMA-Berry 2008 Best Marketing Book of the Year award.
Please click here to view of Dr. Joachimsthaler's published writings on books and book chapters.
PRESS AND MEDIA
Dr. Erich Joachimsthaler is being quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and ForbesTV.com.