ABOUT DR. JOACHIMSTHALER

Dr. Erich Joachimsthaler is one of the leading thinkers in modern brand strategy, marketing, innovation, and business growth. As the founder of Vivaldi Group, he has spent more than two decades helping companies uncover future demand, build stronger brands, and design new growth models in industries undergoing disruption. His work has redefined the role of brands — shifting from communication and messaging to systems of value creation, interaction, and economic profit. Erich’s frameworks, including Demand Landscaping, Demand Spaces, Future-Back, and the Interaction Field model, are widely adopted by organizations seeking to understand emerging needs, reinvent their portfolios, and build brands that create real market impact.

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Alongside his consulting work, Erich is a distinguished academic and award-winning author. He has held faculty positions at leading business schools such as UVA Darden, USC, and IESE, and has published over 100 articles, along with seminal books including Brand Leadership, Hidden in Plain Sight, and The Interaction Field. His contributions have earned global recognition — from ISBM Fellow to Top 50 CDO Influencer — and made him one of the most in-demand keynote speakers in the U.S., Europe, and Asia. Erich continues to shape how companies think about the future of brands, technology, and growth in a world rapidly shifting from attention to intent.