Erich Joachimsthaler, Ph.D. is the Founder and Chief Executive Officer of Vivaldi, a leading global growth strategy firm that answers the complex brand and transformation questions affecting today's businesses.


He received his doctoral degree from the University of Kansas, was a postdoctoral fellow at Harvard Business School and now lives in New York City.


In addition to his upcoming book, The Interaction Field, he is the award-winning author of several other books and over one hundred articles. With numerous awards and distinctions for his work, writing, and research, he is one of the most sought-after keynote speakers at industry conferences and company meetings in the U.S., Europe, and Asia.

Awards & Recognition

Erich has received many awards and distinctions for his work, writing, and research. He was named a Top 50 CDO Influencer in a 2017 ranking of global superstars from the fields of digital transformation and the adoption of data-driven culture. The same year, he was inducted as an ISBM Fellow, which recognizes him as a senior scholar/ thought leader, having made significant contributions to the advancement of the theory and practice of B2B marketing. Only 27 academics and scholars worldwide have been awarded this distinction.

  • 2017 ISBM Distinguished Fellow

  • 2017 Top 50 Chief Digital Officer and Influencer

  • Berry AMA-Marketing Book of The Year Award

  • University of Kansas Best Dissertation Award 

Recent Press & Media Mentions

An internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, Erich is being quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and



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