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Erich Joachimsthaler, Ph.D. is the founder and Chief Executive Officer of VIVALDI, a leading strategy and business transformation firm that answers complex brand, marketing, innovation, and digital transformation questions that affect businesses today. He is an award-winning author of three books on brand strategy, innovation, and digital new business strategies, and over 100 articles. His latest book, The Interaction Field, describes the emergence of a new business model of the same name. As he writes, previous business models have been transactional whereas this new model is interactional, feeding on continuous engagement, participation, and collaboration between multiple groups, all in the name of creating new value for these participants and society at large. Joachimsthaler additionally outlines the ways that companies can leverage their interaction field in the evolving business landscape.
Erich has spoken at over 300 public speaking engagements and company conferences ranging from TEDx Conferences, Google, AMA, World Web Forum, IAA, and much more.
An internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, Erich is being quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and ForbesTV.com. Below are some selections about Erich Joachimsthaler.
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