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Erich Joachimsthaler, Ph.D. is the founder and Chief Executive Officer of VIVALDI, a leading strategy and business transformation firm that answers complex brand, marketing, innovation, and digital transformation questions that affect businesses today. He is an award-winning author of three books on brand strategy, innovation, and digital new business strategies, and over 100 articles. His latest book, The Interaction Field, describes the emergence of a new business model of the same name. As he writes, previous business models have been transactional whereas this new model is interactional, feeding on continuous engagement, participation, and collaboration between multiple groups, all in the name of creating new value for these participants and society at large. Joachimsthaler additionally outlines the ways that companies can leverage their interaction field in the evolving business landscape.


Erich has spoken at over 300 public speaking engagements and company conferences ranging from TEDx Conferences, Google, AMA, World Web Forum, IAA, and much more.

To contact Erich for a speaking engagement and learn more about his speaking information, please click here


An internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, Erich is being quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and  Below are some selections about Erich Joachimsthaler.

For press inquiries, please click here.


The Economic Times

It’s that high testosterone type thinking that everything and everybody needs to disrupt

Image by Denisse Leon

Times of India

Are you creating brands or consumers?



Nike's fix for boosting sales at home - women


Retail Dive

Farfetch acquires Stadium Goods for $250M


USA Today

IHOP, or if you prefer, iHob bets big on name change


The Economic Times

Moving the needle from brand value to shared value

Image by Dose Media

afaqs! News Bureau

Brand Strategy is what you want to be known for and what you aspire to be


Travel Weekly

From Shinola to West Elm, retailers find hotels make great stores


Food Dive

How food and beverage companies score celebrity investments


Beverage Industry Magazine

Millennials continue to be in vanguard of industry trends

Woman in Deauville

The Economic TImes

It's an unpaid

advertising economy:

Erich Joachimsthaler

Image by Vlad Tchompalov

Business Insider

How Sweden's Oatly came to dominate the oak drink market



Which streaming platform will emerge as Netflix' biggest threat in 2019?


CNN Business

Bugatti: The rebirth of the fastest, most beautiful cars



Masters Speak | The Interaction Field by Erich Joachimsthaler, Founder - Vivaldi
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Masters Speak | The Interaction Field by Erich Joachimsthaler, Founder - Vivaldi
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Masters Speak | The Interaction Field by Erich Joachimsthaler, Founder - Vivaldi

Erich Joachimsthaler: New Model For Building Brands
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Erich Joachimsthaler: New Model For Building Brands

Interview with Erich Joachimsthaler from Digital Darwinism '13
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Interview with Erich Joachimsthaler from Digital Darwinism '13

What Makes a Strong Brand?
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What Makes a Strong Brand?

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