ABOUT DR. JOACHIMSTHALER
Shaping the Future of Business
Erich Joachimsthaler, Ph.D., is a leading expert in strategy, branding, and innovation, and the founder and CEO of VIVALDI. He blends decades of experience advising global companies with deep academic expertise as a professor at top business schools.
He helps organizations grow, innovate, and reinvent themselves by combining data, technology, consumer insight, and strategic thinking. An award-winning author of several books—including The Interaction Field—and over 100 articles, Erich’s work focuses on building brands and shaping new business models in times of disruption. His latest book introduces a model that creates value not just for companies, but for all participants and society at large.
AS A SOUGHT-AFTER KEYNOTE SPEAKER
Erich is a leading keynote speaker known for his dynamic style, presenting in English, German, and Spanish. He has spoken at top global events including TEDx London Business School, Brand Week Istanbul, and IAA Leadership Conferences.
Recent highlights:
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Datev, San Francisco (May 2025): Business & Brand Transformation in the Age of AI
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IESE, NYC (June 2024): AI: Bigger than Electricity or Fire?
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TheNTWKSummit, Barcelona (May 2024): Reinventing Business Through AI
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Axel Springer, NYC (April 2024): AI as a Tool for Business Reinvention
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German-American Council (2023): AI, LLMs, and the Future of Business
Topics include AI, digital transformation, brand reinvention, and platform-based growth.
AS A THOUGHT LEADER
As an internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, he is quoted regularly in the USA Today, The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Bloomberg Business Week, Marketing Week, Fast Company, US News & World Report, Forbes, a host of trade publications, and extensively in European and Latin American media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and ForbesTV.com.
Recent media interviews include discussions on AI and business transformation, branding strategies in the digital age, and the evolution of marketing in a rapidly changing landscape.
ACHIEVEMENTS
He has earned numerous awards for his work and research. In 2017, he was named a Top 50 CDO Influencer for digital transformation and data-driven culture. That year, he was also inducted as an ISBM Fellow—one of only 27 worldwide—recognizing his significant contributions to B2B marketing theory and practice.