ERICH JOACHIMSTHALER
how the most successful businesses are
creating value and igniting smart growth
Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn’t care much about your brand and your other assets, and it either rushes past you or mows you down.
In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups–from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.
The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.
ABOUT ERICH
Erich Joachimsthaler, Ph.D. is the Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms, with offices in the US, Europe and Asia. He has lectured and held faculty positions at many of the world’s leading business schools, including Harvard Business School, INSEAD, Yale, Columbia, Dartmouth and Duke. He is the author and co-author of more than a hundred articles published in highly-respected journals as well as of two award-winning books- Brand Leadership and Hidden in Plain Sight. His latest book, The Interaction Field, describes the emergence of a new business model of the same name. As he writes, previous business models have been transactional whereas this new model is interactional, feeding on continuous engagement, participation, and collaboration between multiple groups, all in the name of creating new value for these participants and society at large. He additionally outlines the ways that companies can leverage their interaction field in the evolving business landscape.
He has been featured in USA Today, The New York Times, Wall Street Journal, and on CNBC, among others, and writes regularly for Harvard Business Review. In 2017, he was voted a Top 25 Influencer of Chief Digital Officers, and he was inducted as the 2017 Fellow of the ISBM Institute for his lifetime contribution in academics, thought leadership and practice in B2B marketing, strategy, and digital innovation. He lives in New York, NY.
watch to learn more about the interaction field
related articles
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Shared Value not Shareholder Value - Platforms and Digital Ecosystems Need to Grow Up
Praise for The Interaction Field
upcoming events
RECENT EVENTS
Topic: Is Strategy Dead? A Conversation with David Collis, Ph.D.
Date: Thursday, September 17th – 11:00 am EDT
Participants: David Collis, Ph.D. & Dr. Erich Joachimsthaler
Host: Dave Birss
Watch the full conversation here.
Topic: Inverted Firm: A Conversation with Platform Strategy Scholar Geoffrey Parker
Date: Wednesday, September 16th – 12:00 pm EDT
Participants: Geoffrey Parker & Dr. Erich Joachimsthaler
Host: Dave Birss
Watch the full conversation here.
Topic: Inflection Points: A Conversation with Strategy Expert Rita McGrath
Date: Monday, September 14th – 9:30 am EDT
Participants: Rita McGrath & Dr. Erich Joachimsthaler
Host: Dave Birss
Watch the full conversation here.
Topic: The Brand Imperative: A Conversation with Kevin Lane Keller, Dartmouth
Date: Thursday, September 3rd – 11:00 am EDT
Participants: Kevin Lane Keller & Dr. Erich Joachimsthaler
Host: Dave Birss
Watch the full conversation here.
Topic: From Transactions to Interactions: An Interview with Party City’s Julie Roehm
Date: Thursday, August 27th – 11:00 am EDT
Participants: Julie Roehm & Dr. Erich Joachimsthaler
Host: Dave Birss
Watch the full conversation here.
Topic: Get Ahead of the Game: What Brands Can Learn from Esports
Date: Tuesday, August 4th – 10 am EDT
Participants: William Collis, Dr. Erich Joachimsthaler & Tom Ajello
Host: Dave Birss
Watch the full conversation here.
Topic: Hope is not a Strategy: Three ways to Evolve your Strategic Planning in a Time of Crisis
Date: Tuesday, July 14th – 10am EDT
Participants: Dr. Peter Evans & Dr. Erich Joachimsthaler
Host: Anne Knecht
Watch the full conversation here.