In 2017, Dr. Joachimsthaler was inducted as an ISBM Fellow, which recognized him as a senior scholar/ thought leader, having made significant contributions to the advancement of the theory and practice of B2B marketing.
AREAS OF RESEARCH INTEREST
Dr. Joachimsthaler researches and writes at the intersection of strategy, innovation, and brands.
Dr. Joachimsthaler is a leading digital and technology expert. His research on digital ecosystems and platform businesses focuses on the current evolution from traditional supply-side economies of scale to demand-side economies of scale or network effects and the impact on industries, categories and brands.
He has led pioneering work in branding for over 25 years. He co-developed the famous Branded House-House of Brand model of brand architecture; he conducted seminal work in building a fact-based and rigorous brand strategy model, brand management, and the impact on changing the culture of an organization.
He developed the award-winning D.I.G. or demand-first innovation and growth model. The model helps companies to build new innovation capabilities, optimize innovation processes and to create demand-centric innovation playbooks that drive exponential new value for customers or consumers.
PUBLICATIONS: STRATEGY, DIGITAL & TECHNOLOGY
Dr. Erich Joachimsthaler has published over 100 articles, working papers, and book chapters in academic and professional journals and magazines. Download his full resume, publications and academic credentials here.